Episode #105 – Careyann Goliver – Abundant Possibilities

 


 
  • Connect with Careyann Goliver:
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  • Franchise Logic
  • The Entrepreneurial Rollercoaster by Darren Hardy
  • The E-Myth Revisited by Michael Gerber
  • SHOW NOTES
  • [02:08] Patrick introduces his next TEDM guest: America’s Franchise Matchmaker, Careyann Goliver.
  • [03:22] Careyann and Patrick get rolling with Careyann talking a bit about where she is from and what lights her up about it!
  • [05:35] America’s Franchise Matchmaker. Careyann’s tagline and calling, what it means, how she got there, and why she does what she does.
  • [11:22] Exit strategy – it’s so important to keep this top of mind when starting any business. Consider multiple strategies and work backwards from there.
  • [12:59] Careyann expands on the context of how she works with entrepreneurs and matches them with the right franchise business. There are three main categories in franchising and many points of consideration beyond simply: I like pizza – find me a pizza franchise. Careyann digs in with the right questions to help clients identify what type of business would be right for them, from what they need from the business to what customer preference they have.
  • [17:56] With the current reality of the world, Careyann has never been busier. She sees people who have time to look at what they really want from their life and/or they have been negatively impacted by job loss and flock to the idea of taking control to be their own boss.
  • [20:05] Careyann talks about what people may want to consider before leaping into a franchise business. For instance, affordability, taking inventory of your strengths and weaknesses and where solutions can be found to pair people to their franchise dreams.
  • [24:49] Freedom and flexibility easily roll into the franchise scenario. From hands-on operations right through to the CEO who builds multiple franchises there is a place within the wide spectrum of possibilities depending on the interest of the business owner.
  • [30:52] Although it is a leap from hands-on forward facing business owner to CEO with a general manager and staff, it can be done for the right person with the right skill set. The “business-in-a box” concept provides remarkable supports for owners new to their chosen franchise.
  • [35:47] Start-up franchises. Careyann relies on a team to vet the brands that she will choose to represent. Careyann is cognizant that the people interested in buying into these brands are making a real investment and it’s important to ensure she backs solid, high calibre franchise partners for her clients to invest in. Developing close relationships with the franchisors allows her to keep her finger on the pulse of their direction and objectives.
  • [39:48] Careyann emphasizes the importance of completing all avenues of due diligence before pulling the trigger. This relationship between franchisor and franchisee will ideally be a long business marriage and it needs to be a good fit. She walks her clients through all stages of this process to ensure it is.
  • [42:35] Let’s talk dollars and cents. Careyann walks through the process of matchmaking from a suitability questionnaire to finding a match and what it looks like from a financing point of view. With a large inventory of franchises Careyann can satisfy most appetites.
  • [47:48] Once the match is made, Careyann describes the support and benefits franchisees can expect from good franchisors pre-shop opening.
  • [50:46] If someone is entertaining the franchise investment notion, what are some of the questions they should be considering? Think timing, affordability, staff, and possibly a consultation with someone like Careyann to help draw out their preferences, thresholds and possibilities. So many are surprised by the business they become interested in. Careyann gives an example of a scientist focused on food and health who ended up in a much different business!
  • [59:16] From a learning curve perspective, particularly for the owner who has no background in their chosen industry, what kind of training can a franchisee expect? Careyann uses the example of the scientist to show how that can look. And it will vary from industry to industry depending on the required labour.
  • [63:09] Careyann talks about her background, her parents, and growing up within her family. Although an entrepreneurial presence wasn’t strong, there were definitely influences from both of her parents.
  • [67:01] Careyann recounts the story of how, over dinner, wine and conversation, she jumped into the entrepreneurial, and eventually franchisor, ring with her sister and Swamp Boy!
  • [72:00] Getting into business with family can be tricky and after some time and experience, Careyann uncovered what she desired to do next – to be of contribution in helping people navigate the road of franchise investment and be a matchmaker for the right enterprise.
  • [74:03] Wrappin’ things up with some rapid fire – let’s get to it! An impactful book Careyann likes to gift; favourite inspirational quote; favourite tune; favourite movie; favourite swear word – but nope, she can’t repeat it
  • [76:47] Careyann’s gratitude.

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