Episode #52 – Derrick Sweet : Healthy, Wealthy and Wise.

“If somehow we all learned that our potential is unlimited, wow what a different world we’d have.” – Derrick Sweet

Derrick Sweet is best known as a popular corporate keynote speaker and author of three highly celebrated books: Healthy Wealthy and Wise, Get the Most Out of Life, and You Don’t Have to Die to Go to Heaven; but his journey, of course, didn’t start there.

Prior to starting the Healthy Wealthy and Wise® Corporation, Derrick was a Senior Investment Advisor and Vice-President of one of the largest bank-owned investment firms in Canada. A pivotal life decision turned Derrick’s primary life focus 180 degrees from making money to making a difference.

Derek is now the Chairman and Founder of the Healthy Wealthy and Wise® Corporation, the parent company of the Certified Coaches Federation™. He developed Cognitive Reflex Conditioning®, which is a four-step behavior modification process that empowers people to reframe how they approach and achieve their goals. This life-changing coaching model, which has been endorsed by psychologists around the world, is only available through the Certified Coaches Federation® Life Coach Certification Training programs and the Healthy Wealthy and Wise® Coaching Program.

Together with his wife Marsha, Derrick’s purpose and joy is to help people get out of their own way, so they can make the most of their time on earth and realize a fulfilled and meaningful life within their own backyard, their community and truly globally.

  • Show Notes
  • [02:04] Patrick introduces his next guest, Derrick Sweet.
  • [03:50] Derrick and Patrick get their show on the road!
  • [04:47] ​Derrick breaks down his elevator pitch into something easy and simple {and a little cooler}.
  • [06:03] The evolution of Derrick’s business starts with a proverb, then a dot com.
  • [07:20] Derrick shares his back story of Bay Street to Life Coach starting with dropping out of school, hitchhiking across Canada and a life-changing book.
  • [09:27] Quitting school at 16 could have had greater consequences for Derrick were it not for having great parents who believed in him.
  • [11:50] Self-actualization is an early learning for Derrick, developing our lives to its fullest potential, and a recurring theme in his life and his work.
  • [13:18] Derrick expands on his informal definition of self-actualization and what it means to “help people get out of their own way” within the programming of Healthy, Wealthy and Wise.
  • [17:03] Spiritual Wealth TV. Derrick talks about a meaningful component of his work: monthly conversations that provide depth for their clients about ways of being your best self: meaning, fulfillment, contribution, purpose, joy, experiences, adventure.
  • [19:43] Ok, how do we get to that and get out of our own way? Derrick lays it out in three parts of who we are: me, myself and I (Intention).
  • [24:41] Intentionality and mindfully choosing our language creates the reality we live.
  • [28:15] Derrick’s journey of self-discovery produced two co-existing roads: his primary focus on making money on Bay Street, his secondary focus on spiritual and emotional development. That is, until his integrity forced him to choose.
  • [31:50] The unfolding of Derrick’s new chapter once he made that decision. It wasn’t easy, but fulfillment and contribution drove him forward.
  • [34:19] Stumbling on opportunities and taking action (the latter being the important ingredient). Derrick finds opportunities to produce meaningful work and provide accessible, meaningful platforms for others to excel with the Certified Coaches Federation (CCF).
  • [35:44] Derrick’s Mom was the catalyst for his entrepreneurial flair, but as her business grew and his Dad got involved, he watched them both flourish and grow to create a great influence in his life.
  • [39:55] Derrick digs into the “why” behind the creation of Healthy, Wealthy and Wise and the one word it now comes down to: Community.
  • [41:20] How the virtue of kindness rolls out for Derrick in every way.
  • [42:21] Patrick and Derrick riff on the concept of change, exploration, self-actualization and willing to be misunderstood in the context of your life.
  • [45:58] Creating change within his professional life became about creating better ways to do things, which ultimately brought Derrick back to the financial world, just on his own terms.
  • [49:05] Through the extension and expansion of Healthy, Wealthy and Wise, Derrick created a model that would support their coaches and clients to excel and succeed.
  • [50:25] The vision Derrick sees for his business and the importance of persistence and holding faith once our vision becomes clear.
  • [54:05] Who shows up for Derrick as his coach(es)?
  • [55:08] Derrick’s experience with the art and joy of aligning as a couple in life and in business.
  • [57:17] Patrick expands that conversation with his own experience that business and life is really just life with check-ins and anchor points along the way.
  • [59:55] Coaching Wealth TV. Derrick’s program for his coaches on how to build a thriving, lucrative, fun and meaningful coaching practice. In keeping with the theme, the primary conversation is getting out of your own way and creating with joy.
  • [62:15] Derrick articulates his first and lasting impressions of Patrick and sensing people who are living their lives to the fullest.
  • [63:29] How did Derrick’s interest in and love of horses show up in his life?
  • [65:33] Fulfilling his childhood dream, Derrick and his wife create the space in the country to bring horses back into his life. Once again, he finds himself in a position to learn and self-actualize in the context of horsemanship.
  • [67:42] Overcoming limiting beliefs about making money to achieve freedom and contribution over fear.
  • [69:07] Derrick uses a great example of how creating financial freedom can support the work of people and organizations that strongly align with your values to help them continue their cause.
  • [70:19] Derrick explores his reasons for full-stop plant-based eating, which now brings him into conversations with others about the kindness, health and environmental impacts of that lifestyle.
  • [74:46] Derrick expands on the conversation by describing the ripples he’s starting to see within our society around awareness of the health and environmental benefits of a plant-based diet.
  • [78:10] With all the confusion around different research, be it for a plant-based diet, eating meat or climate change, Derrick offers his take on “tradition” and reframing it for what it is.
  • [80:36] Derek exposes his biggest failure that turned into a blessing in disguise, which for him is really a lifestyle of inauthenticity: choosing a career rooted in making money instead of making a difference. Looking at life as a means to an end instead of fully participating in his purpose.
  • [84:50] What is Derrick’s secret sauce for defining purpose? Get a pen! There are FOUR important factors.
  • [88:54] Winding up with rapid fire! The most impactful book in Derrick’s life (sprinkled with a little reminder that we’re all going to be dead soon); favourite swear word and its pain relieving effects; favourite inspirational quote “most people die at 25, and don’t get buried until they’re 75”; message at the pearly gates; Derrick’s high score on the weirdness scale; room-desk-car; favourite tunes; most impactful movie.
  • [95:53] Derrick’s gratitude for meaningful conversation, his wife Marsha and her unwavering support and his Healthy, Wealthy and Wise community.

Connect with Derrick Sweet:



Linked In

Selected Links and People Mentioned from this episode:

Healthy, Wealthy and Wise

The Sky’s the Limit by Dr. Wayne W. Dyer

Certified Coaches Federation (CCF)

The Meditations of Marcus Aurelius

Earthlings documentary film

Support the show

To stay up to date with future episodes, enter your email below.