January 26, 2021
Episode #107 – Greg Wycliffe – Passionately Committed to Make a Difference
- Connect with Greg Wycliffe: LinkedIn Twitter Facebook YouTube
- Selected Links and people mentioned from this episode::
- VCM Interactive – Full Service Video Production Solutions
- George Carlin
- People’s Party of Canada
- Maxime Bernier
- The Parasitic Mind: How Infectious Ideas are Killing Common Sense: by Dr. Gad Saad
- Connect with REIN Canada
- REIN Canada
- [email protected]
- SHOW NOTES
- [02:08] Patrick introduces his next TEDM guest: Gregg Wycliffe
- [03:03] Here we go! Greg and Patrick get started with their conversation: how Patrick discovered Greg, where Greg comes from and what he’s up to. He also talks about his preferred communication platform – videos – and his consultative approach to support his clients.
- [06:34] Video content is currently at the forefront of communication popularity. Greg talks about where he sees the gap with SMEs in video marketing and tailoring the type kind of content production to match your business. Video for the sake of video loses relevance.
- [09:35] Greg discusses the human value of communication plus keeping the focus on quality leads not simply the quantity of likes. 10 converted sales with great customers beats 10,000 random likes.
- [12:23] Understanding the buyer’s journey, as it pertains to the business you are in, is the fundamental part of developing a communication strategy. Starting with a quick sale mindset misses the mark in creating that relationship.
- [14:52] While video production consultation is Greg’s primary gig, his passion for comedy, media, the state of Canadian politics plus a run with the People’s Party of Canada in 2019, led Greg to start making YouTube videos with a healthy dose of political satire.
- [18:35] Alarmed by where the media spotlight was being shone politically, and where it was absent, Greg describes his fight or flight response to want to make a difference. He explains the driving force behind his decision to run as a candidate with the People’s Party of Canada for the 2019 federal election. It was not a decision he made lightly but felt fired up to do it.
- [23:09] Greg’s passion to protect what makes Canada special, and not sit idly by while freedoms slowly get chipped away pushes him to get involved, give back, and make a difference.
- [26:31] Witnessing Maxime Bernier walk across the House of Commons to start his own Party along with the policy and message Mr. Bernier was speaking to made sense for Greg and sparked his own interest in aligning with the People’s Party of Canada.
- [29:16] Politics and the media. What is Greg’s view on why we don’t see more about this opposing Party, and why we aren’t seeing more of Maxime Bernier in the media? Look to the November 2018 fiscal update from The Liberals who pledged a $600,000 “media bailout” for trusted journalists in Canada as a start.
- [32:33] Greg offers his opinion of whether, with his satirical videos, he is making a dent in how people view the current political climate in Canada. Whether the videos are having any sway in convincing individuals to give Canada’s media and politics some critical thought. Greg further talks about his election campaign experience as a candidate and the crash course on the dark reality of human nature, cynicism, and all.
- [39:42] Patrick and Greg discuss the reality that of the Canadians who do vote, many are basing their decision on a popularity contest, the mass media feed, or nothing at all. Yet their vote counts equally to someone who is doing the research and making informed decisions. Greg shares his thoughts on how the Conservative party needs to show up.
- [43:52] Politics over policy is the undeniable and damaging attitude on the political landscape. Winning the election above all else.
- [47:25] Greg talks about his goals with his YouTube videos and the reason he started to and continues to push them out.
- [50:22] Patrick shares his experience of political posts on social media and the confounding priority of carbon tax and climate change, when millions of Canadians are unemployed, and SMEs are being forced to close their doors because of the fallout of lockdowns.
- [54:02] Greg shares a supporting view of his experience and to him, the baffling lack of information even the boldest supporters hold.
- [56:12] Through his observation of life’s reality vs. his University education and how the rulebook applies flexibly when it’s convenient, politics organically came to Greg and he hopped on the train. What Greg views as a declining right to free speech fueled by fear of social acceptability, is what inspires him to do comedy, to take his political views and create a parody around it.
- [61:29] Greg describes his desire to have a family in the future, and what that means to him.
- [64:59] The future looks bright. Where Greg would like to take his business, how he can be of contribution, and having a broader reach to fulfill his goal that “Canadians take their politics as seriously as they take their hockey.” Getting into politics certainly isn’t to be taken lightly but if a person feels called to make a meaningful change, Greg encourages us to listen to our gut.
- [69:37] Divisiveness. A stand in unity is our strength, but when the stand is so watered down and rooted in fear, how can we? Greg sees it as personal feelings and personal safety (i.e. political correctness) being pitted against personal prosperity.
- [72:25] Let’s get down with the Rapid Fire: favourite book; iPhone or Android; his alternate career; favourite inspirational quote; favourite swear word; message at the pearly gates; room-desk-car; favourite musical genres; favourite movie.
- [75:32] Greg’s gratitude.
