August 5, 2025
Episode 225 – Katelyn Good – Undeniably Good
“Identity is fluid. It’s a story that we tell ourselves, and we can choose. We have the power to change that. You don’t experience reality you experience the reality your brain has been programmed for. Once you realize that you have the power over your brain, the world just opens because you can then start instructing it.” – Katelyn Good
Powered by RedCircle
- Katelyn Good is a former world-class athlete turned mental performance coach and marketing leader.
- A national champion in both Canada and Denmark, Kate represented her countries at four World Figure Skating Championships. After retiring from elite sport, she built and led high-performing marketing teams, helping scale one company all the way to IPO.
- Today, Kate works with top performers across sport, medicine, pharma, and tech—using the same mindset tools and visualization protocols trusted by Olympians to build unshakable confidence, overcome mental blocks, and deliver repeatable results under pressure. Her methodology blends cutting-edge neuroscience, high-performance psychology, and a deep understanding of how visualization rewires the brain for success.
- In this episode Katelyn and Patrick dive deep into the undeniable power of visualization, mental strength, and both creating and embodying our future state and future selves. Katelyn shares her story from an uncoordinated kid to a world champion athlete, and now the waves she’s making in the marketing and mental performance arenas. An abrupt end to her ice dance career provided a gift of new opportunities and a new perspective. Identity is fluid. Once we realize we have power over our brain, the world opens.
- Show Notes
- [00:42] Patrick introduces his next TEDM guest Katelyn Good.
- [02:25] Katelyn and Patrick get rolling as Katelyn describes life currently which is at an intersection of evolving. Katelyn is applying her gifts both to her mental performance coaching and marketing clients. One is a future state, and one is rehearsing it.
- [04:16] Magnetic storytelling and branding. Katelyn’s marketing clients are from a wide variety of industries, and she helps them to attract something new. To be bold and be different. She provides a couple of examples with two fun, low-budget and extremely effective campaigns. One for an oil and gas conference and the other for a male fertility clinic. Think sperm suits.
- [09:40] Patrick shares one of the creative marketing campaigns REIN did for a renovation workshop. Let’s shag!
- [11:15] Katelyn shares her story as an uncoordinated kid with a passion for ice skating and a fiery drive to succeed to a world champion athlete in figure skating and ice dance.
- [14:34] With a unique lens of the skating world and ice dance in particular, Patrick breaks down the complex relationship, skill, strength and creativity that is required on-ice in the sport of ice dance. Katelyn emphasizes the monumental power of the off-ice mental performance that she worked through and learned with her mental performance coach Steffany Hanlen.
- [18:42] Clarity of self and visualization techniques played a pivotal role in Katelyn’s success at a young age. She continues to not only do the work herself but has a deep passion for helping her clients unlock the power of their mind and enhance their athletic and business performance. She explains a few ways to create new neural pathways. Patrick walks through another visualization exercise he experienced.
- [25:24] Katelyn lost her mom at a very early age but in the short time they had together, Katelyn’s mom was a forward-thinking influence and champion in her skating journey. Introducing visualization into her world was a game changer. Katelyn explains how it can be of benefit to anyone in any situation to connect with the frequency of their future self.
- [30:34] Instant gratification, persistence, resilience, and belief.
- [34:30] Patrick and Katelyn riff on embodying our future selves, creating an alter ego with the characteristics we admire in other people or even animals to activate our goals and desired future state.
- [40:32] Identity is fluid. Katelyn astutely observes, once we realize that we have power over our brain the world opens because we can instruct it. We also need to get underneath the old programming that says, “that’s just the way I am” and rewire our brains with new information and a new neural pathway.
- [42:40] Katelyn describes how her entrepreneurial journey unfolded, and who influences her to push herself and see what’s possible. The power of a good partner has become very apparent. She likes to live on the edge and challenge herself to do hard things, but it hasn’t always been that way. “Put the fear in your pocket and bring it along with you!”
- [47:25] As a competitive athlete Katelyn learned to become coachable and consistently use that guidance to push through limiting beliefs. That training has become invaluable in this season of her life in business and the inevitable bumps on the entrepreneurial road ahead. She now sees fear as signals.
- [50:43] The power of coaching to unlock creativity and elevate our experience. Katelyn advises that we don’t need to wait until something is wrong or we are hitting the bottom to seek the support of a coach. When we are doing great, that’s a fantastic time to work with a coach and amplify the success we’re feeling and maybe even challenge our thinking to go further.
- [55:33] Abruptly transitioning from her identity in the limelight was a shattering experience for Katelyn. Eventually her perspective changed around her injury, and she was able to view it as a gift to reinvent herself at the age of 21. Becoming a student and marketing strategist, she learned to use the same discipline and channel the traits already within to shift how she self-identified.
- [60:25] Katelyn walks us through the injury that ended her opportunity to compete in the Olympics.
- [63:39] Competitive as an operating system. Katelyn describes how that occurs in her life these days.
- [64:40] The two components of visualization that Katelyn uses are: 1) Outcome visualization where her focus is on the feeling of the outcome more than the timeline. 2) Process visualization which is the journey component. More of the day-to-day pieces. Katelyn also likes to use quick visualizations for in the moment scenarios such as preparing for a podcast or getting a parking spot!
- [67:18] As a final message, Katelyn highlights the importance of trusting our body. Its immensely powerful and capable of more than we can imagine. It speaks to us through pain and resistance to signal there is something we need to address. If we don’t it only gets louder.
- [69:06] Time for some rapid fire with a splash of tangent! Android or Apple; favourite band and a cool new music-visualization collaboration; sound and taste for visualization and focus; impactful books; message at the pearly gates.
- [76:05] Katelyn’s gratitude.
- [76:56] Body appreciation.
- Selected links and people mentioned from this episode:
- Steffany Hanlen
- The Alter Ego Effect by Todd Herman
- Les Hewitt
- It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life by Trevor Moawad
- Never Split the Difference by Chris Voss (great audio version)
- Connect with REIN Canada
- REIN Canada
- CEO@reincanada.com
- REIN Channel
- X
