November 14, 2023
Episode 180 – Krista Mashore – Unleash Your Limitless Life
“What we think about, our philosophies, our beliefs – that turns into our actions, our habits, our rituals, our routines. Those actions, those habits, rituals and routines that literally are created from our thoughts and what we’re focusing on, those actions create our life.” – Krista Mashore
- Krista Mashore is in the top 1% of coaches and realtors nationwide and was listed in the top 125 most impactful leaders in 2022, alongside Tony Robbins, according to Success Magazine.
- Krista is the author of five best selling books and was named Yahoo Finance’s #1 digital marketer to watch in 2021. She has been featured in Forbes, Inman News, The Wall Street Journal, NBC, Fox, and many more! She recently went from zero to 41 million dollars in just five years.
- Krista also holds a master’s degree in curriculum and instruction. Always being a teacher at heart, she loves serving people and has turned her attention to sharing the secrets of her successes by coaching agents and professionals across the nation. Through her coaching, teaching, speaking and training, Krista is revolutionizing the way agents and professionals market themselves online. She offers an innovative step-by-step approach on how agents and entrepreneurs can gain a massive digital footprint.
- In this episode, Krista opens up to talk about her background and the gratitude she has for the challenges which directly impacted the drive and tenacity she’s had all along to show up and blaze a trail of impact and contribution. Krista describes how she supports her coaching clients in the essentials of relevant content, marketing, and being your community’s market leader. She discusses roadblocks, solutions, fears and insecurities, doing it anyway, and doing it now. In her new book “Stop, Snap & Switch” Krista explores how we can reprogram our brain to turn negative thoughts into opportunities and unleash our limitless life!
- Show Notes
- [00:42] Patrick introduces his next TEDM guest, Krista Mashore.
- [02:39] Krista and Patrick get rolling as Krista shares what she does, the community she serves, and the current state of the U.S. real estate space.
- [05:06] Although the number of licenses issued far outweighs the action taken of most real estate agents, Krista explains why it’s still essential to stand out in that environment and market ourselves in innovative ways.
- [06:54] Risk to purchasing ratio. In times of uncertainty people need more trust and more time. This is why Krista believes in upping the marketing game in times of real uncertainty such as now. Make a stronger investment in your business and brand, while others are pulling back.
- [08:57] Krista describes how consumers typically approach their purchases (from pizza to properties) and how she’s advising her clients to produce current, relevant content to support potential clients.
- [13:28] Be a community market leader. By being the authority on the community we’re selling in, we build a brand, we build trust, and ideally build referrals! Who is thinking about you when the commodity you sell comes up in conversation.
- [18:48] Krista recounts her path from being realtor to being a realtor coach. She shares the background behind the marketing she now teaches, to illustrate what she feels is the difference between being a top performer like herself (135 transaction in one year, for 17 years!) and mediocrity.
- [25:03] Krista talks about the roadblock that prevents people from showing up online and putting themselves in the spotlight. When we focus on being of service to others rather than making it about us, it’s a big step toward moving past that roadblock.
- [27:15] The entrepreneurial drive. Krista journeys through her past which has most certainly informed her drive and determination. She had to do it for herself because there was nobody to do it for her. Krista further shares how she got started in real estate and her insecurities in the early days of marketing.
- [31:46] Patrick and Krista agree that being on camera, is not easy! The end product may look as though it is, but there’s a lot that goes into it, often more so for women. In addition to the physical preparation, there is also the fears of judgment and imposter syndrome that almost everyone works through. Become the expert, understand your ideal client, be a solution to what they need – this all helps to fortify confidence.
- [37:08] Circling back to her personal story, Krista affirms how her upbringing was the direct catalyst for her tenacity and resolve to succeed as a real estate agent. Her own experience was not going to be repeated with her daughters and she continues to make the choice of being intentional with her mindset and discipline.
- [42:24] Krista talks about her book “Stop, Snap & Switch,” which explains how our brains work, and how we can train ourselves to continually interrupt our negative thoughts to unleash our limitless life. Release the excuses and we can set about to create a very intentional life.
- [46:43] Krista shares some of the authors she has followed throughout her life who she’s learned from and been inspired by. Patrick also shares authors and quotes that have impacted his life.
- [50:41] Ready, aim, fire! (or not). Krista observes a common quality in the clients she coaches that really holds them back from the achieving the outcomes they desire. There will never be the perfect time – do it now.
- [53:29] Patrick builds on Krista’s point that to get to the success she has, there are going to be “failures,” they’re imperative to growth and they are opportunities to do things differently the next time. Rather than getting stuck, we need to understand that a decision simply leads to another decision.
- 56:43] Krista shares the example in her life of building a new business, tailoring their content to the entirely wrong audience, and simply making a switch and figuring it out rather than allowing it to shut her down. She wouldn’t have known if she didn’t launch, so she took action and make the adjustments along the way.
- [61:24] Krista shares a few books that have impacted her life.
- [62:48] Let’s gather around the rapid fire! iPhone or Android; favourite swear word; room-desk-car; favourite bands; favourite movie; message at the pearly gates.
- [64:16] Krista’s gratitude.
- Selected links and people mentioned from this episode:
- Krista Mashore Coaching
- Stop, Snap & Switch by Krista Mashore
- Think and Grow Rich by Napoleon Hill
- Never Lose a Customer Again by Joey Coleman
- The Ultimate Sales Machine by Chet Holmes
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